Business/Marketing

How To Sell Products To Visitors At A Trade Show Booth

Trade shows offer the ultimate opportunity to show your unique products and services to potential clients and customers. It is also an excellent way to meet other business leaders in the industry and build joint ventures. A successful trade show booth can attract thousands of visitors who will see your products and speak with you. Trade shows offer companies both an entry into the global marketplace as well as a chance to reach out and build a positive relationship with potential clients. For this reason, trade show displays and trade show booth design is absolutely critical to the success of any trade show.

The first element of a trade show booth design is the venue. Choose an area that provides ample room for your display, so your products and services get maximum exposure. Trade show display and elements should be planned around this layout. Ideally, a trade show booth should fit comfortably into a 20 x 20 exhibit hall but may fit in a corner or a smaller area if the room is not quite right.

Choose trade show displays that are compatible with your company’s brand identity. This means a modular display with your company logo prominently displayed. The size of the modular displays should be based on your business needs. Ideally, the largest displays are used for the morning and afternoon sessions when people are more likely to be on the move or at other venues. Smaller modular displays can be used in other venues throughout the day, or just at the end of the show.

Use full-color, high-resolution trade show exhibits and displays that feature a wide variety of high-tech, touch-enabled interactive graphics. Exhibitors who choose to use only one type of graphic for their displays should select a system that can be updated via the Internet. In addition, choose high-quality, durable materials that can withstand the wear and tear from a variety of environmental conditions, such as wind, sunlight, rain, extreme temperature fluctuations, and humidity. Look for a company that offers customization services, including the ability to create graphic panels according to the individual needs of each exhibitor. A modular display that has multiple sections that change and blend with each other so that it appears as though it is “one” piece can be an excellent feature.

Dispose of shipping cases and graphic panels after each trade show booth session. After the graphics are gone, the banner stand or pole should be disassembled, wrapped in burlap, and removed from the venue. Once all portable components have been used, the banner stand or pole should be returned to the company for storage. Most companies require that each exhibitor is given at least two shipping cases upon signing up for the event; however, some will ship the banner stand and graphic panels to the exhibitor upon request.

The goal of a successful trade show effort is to attract many new visitors and then retain a high percentage of those visitors as customers. Attracting new visitors and retaining repeat customers is the goal of every trade show management team. For this objective, the exhibitor needs to make sure their banner stands and exhibit displays are attractive enough to attract attention and then present those displays in a manner that encourages further interest. A good sales team will be able to conduct a quality preview of each exhibit to determine if the design and color scheme are appealing to the targeted market. Once all aspects of the booth design have been evaluated, the exhibitor needs to determine how best to sell products to each visitor. For more info on trade show displays visit www.carolinasignage.com.