Business/Marketing

Advantages of Digital Printing

Digital printing is a way of printing on a physical screen by using a computer-based image directly onto a standard printing medium. It generally refers to mass production printing where large-run projects from desktop printing and other digital sources would be printed via high-speed and/or large-format inkjet and/or laser printers. It is a fast and convenient way to print promotional material such as business cards, posters and envelopes. The end products are of superior quality and last much longer than conventional print products.

The most popular application areas for digital printing are logos and corporate promotional products. It’s not only cost-effective but also enables the company to maintain its competitive edge by being first to market with a customized approach to marketing. For example, with digital printing, it is possible to print the company logo directly onto promotional items such as mugs, caps, towels and T-shirts. There are no costly reworks needed once the item has been printed and it can also be used in conjunction with color printing, as well as more traditional CMYK printing.

Unlike conventional methods of printing, such as offset printing, digital printing uses digital images as their source material and applies them to various surfaces. There are many printing methods used to achieve the desired results, including screen-printing, dye sublimation, thermal transfer, cold roll forming, direct transfer and heat transfer. The advantage of digital printing over the other methods is that digital images can be manipulated directly without losing any original color. This is achieved through the use of different printing plates – which is a combination of various metals and their properties.

These printing plates are then manipulated by various pressing machines until the required effect is achieved. Because digital images can be manipulated directly, they have a higher image quality than the traditional printing methods. In addition to being able to deliver very high quality images, digital printing also offers a significant cost saving factor. Because there are no costly reworks needed, there is no additional investment required to maintain the quality of the final print.

With traditional printing methods, there is an added degree of cost for reprints and downtime for the process because the items need to be manufactured again. Digital printing reduces this expense by allowing you to produce the same item on numerous occasions, without any additional investments. As long as you own the product, you can have it printed directly onto any material.

Another advantage of the printing process is that the finished products can be kept longer. The ink used in the printing process is more durable than inks developed for other types of printing. The printing plates used are also less likely to wear out and are able to withstand high volumes of traffic. When the product is printed on uv-grade materials, the colors will not fade and wash away easily. The material also allows the printer to produce thicker documents because the ink does not smear as easily. All of these factors have led to the growing popularity of the digital printing process. By hiring the best Scottsdale print shop you can be sure in getting high quality print materials produced at a much lower cost.